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The Rise of Eko Atlantic, Nigeria's Vital New
City
Eko Atlantic Website Launch
June 1, 2009
The official website of Eko Atlantic, a brand new city
that will be built on land that is being reclaimed from
the Atlantic Ocean off the coast of Victoria Island in
Lagos, has been launched on the internet as part of an
evolving strategy of marketing and communications to
promote the large-scale development project.
Eko Atlantic covers an area of more than 9 square
kilometres of sea that is being turned into valuable
land for sale. Strips of sand have already emerged along
parts of Bar Beach, rolling back decades of severe
coastal erosion that once threatened Victoria Island
itself.
'This is a thoroughly properly conceived engineering
solution to nature's challenge,' says Lagos State
Governor, Babatunde Fashola, who praises the project in
a video clip on the new website.
Lagos is the biggest and fastest growing city in West
Africa and is projected to become a city-state of 25
million people by the year 2015. Eko Atlantic city, says
the Governor, is an integral part of that mega city
vision. 'I was persuaded not only by its merits but also
its benefits.'
The vast marine works to reclaim land for Eko Atlantic
and the construction of a new sea wall will take six
years to complete. 'We have a unique opportunity here,'
says David Frame, Managing Director of the development
company, South Energyx. 'It will establish a vibrant
21st century city here in the heart of Africa. We
believe it will assist in establishing Lagos as the
financial capital of Africa.'
A new Eko Atlantic branding logo, depicting a modern
skyline along a coastal sweep, will be revealed for the
first time on the newly launched interactive website.
The developers will further raise Eko Atlantic's profile
in newspaper advertisements and will broadcast its logo
on television screens watched by millions of soccer fans
during the Nigeria v France friendly soccer match on
Tuesday, June 2.
Eko Atlantic is a match sponsor for the Super Eagles
game and its logo and website address will feature on
prominent, pitch-side advertising panels in the French
stadium throughout the game.
www.ekoatlantic.com
email:
info@ekoatlantic.com |
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